2015 was when Cornwall Curl Specialist Sarah White started BlewBelle Curl studio in Truro, Cornwall. Read all about how it happened here.
Let’s go back in time to…
My journey to become a hairdresser was an unusual one, as a mum of 2 children with Fragile X syndrome and autism I decided to learn hairdressing so I could cut their hair. As I was working full time I went to evening classes at the local college. After qualifying in my Level 2 at evening classes friends and family began asking me to do their hair and when my eldest started school some of the school mums did too. One of those school mums sparked my passion for and education about curls.
In 2015 a school mum with the most beautiful curls visited my home studio in Truro, Cornwall, BlewBelle Hair, and trusted me to carry out an Olaplex treatment. Whilst in my chair she explained about the ‘Curly Girl Method’. At that time I was using a brand of cleansers and conditioners that were sulphate and silicone free as I had long been aware of the benefits of removing them from everyday hair care.
But ‘Curly Girl Method’ was new to me, my Level 2 Hairdressing qualification did not include anything specific about curls. After the curly headed school mum left her appointment I went online and bought ‘Curly Girl – The Handbook’ written by the founder of the method Lorraine Massey. From the day the book arrived I cut curls dry and embraced the method wholeheartedly. Researching, watching demonstrations, following Curly groups and teaching myself everything I possibly could about CGM. The more I learnt, the more I listened, the more curly beauties came to my salon.
I had definitely been captured by the curly bug so I returned to college to complete my Level 3 Diploma (Extended Hairdressing) with the hope of learning more about curls. Sadly that wasn’t the case but I did learn lots of other aspects and left with a Distinction*.
In July 2018 I was very fortunate to secure a space on Lorraine Massey’s first training course in the UK which was absolutely fantastic. Learning her dry curl cutting technique, meeting fellow Curl Stylists and becoming one of Lorraine’s first certified stylists in the UK. I am very proud to have been the first stylist in Cornwall to have completed this training.
My curl education journey continued later in 2018 studying The MAP method founded by Scott Musgrave, Curly Hair Artistry.
2019 was a busy year! I completed the 12 week online Curly Hair Artistry Mastery Program. Covering all aspects of cleansing, styling and cutting curls. Empowering clients by teaching them what I do and ensuring they leave the salon knowing how to replicate the results at home. I am now listed in their International Stylist Locator.
In May 2019 I was one of 5 finalists in the Muddy Stilettos Awards for best Hair Salon in Cornwall. I didn’t win but it was always going to be tough up against big high street salons. It was a real honour to make it as far as I did and I’m very grateful for all the nominations and votes.
My Curl stylist journey continued in December 2019 to New York for Advanced Deva Curl training. Learning the DevaCut and the Devabob plus Pintura colouring. It was a truly amazing experience travelling thousands of miles to learn new techniques and bringing them back to Cornwall. New York at Christmas was fantastic too!
What a year that was, one none of us expected. During the first lockdown the studio was completely refurbished and the new look is stunning, tranquil, beautiful and just so relaxing. Perfect for your curl pamper. I joined the Green Salon Collective and now I recycle everything I possibly can – including your hair.
Lockdown also afforded me some extra time for curl education, completing a colouring course online with Evan Joseph and the ‘Aircut’ cutting course with Tippi Shorter from Mizani.
A celebration when we were allowed to re open but my goodness there were a LOT of curls that were cut before we had to close again.
The start of 2021 brought another lockdown and gave me the opportunity for even more training. 2 full days of Curl, Coil and Wave cutting, colouring and styling from a collaboration of stylists in America. Next, a week long Afro Styling course from Michelle Garande.
I introduced a new brand Authentic Beauty Concept and have had full training in each of the beautiful products. Not only totally ‘curl friendly’ but also Vegan Society and PETA approved. Mindfulness is the ethos behind the brand, high quality, botanical, sustainable ingredients, pure formulas and Eco packaging. I am even able to offer refills on all cleansers, conditioners and deep treatment masks.
July 2021 was utterly incredible having again reached the final of the Muddy Stilettos Best Hair Salon in Cornwall awards…I WON. Putting curls, boutique hair studios and alternative methods of working firmly on the hairdressing map.
Started with a bang. At the end of 2021 I began studying with Rëzo Academy and by January I became a qualified Rëzo stylist. Another fantastic cutting technique to add to my skill set.
And also in January I found out that I have had my work published in Curl magazine. The first stylist from the UK to have their work published in the International magazine solely for curls, coils and waves. I am so incredibly proud. As the magazine wasn’t available to purchase directly in the UK I have now become their official UK stockist.
This year is also seeing me move towards sharing my knowledge. I have been approached by Truro College and asked to teach their apprentices some of my skills. Additionally I am in the process of opening the BlewBelle Curl Academy, teaching stylists Curl Care, Curl Cutting and Curl Colouring.
So there’s my journey so far. 9 years ‘behind the chair’ and a direction I could never have foreseen. My passion for empowering women with curls, coils and waves to embrace and love their natural hair keeps me always looking for the next step.
There are some more exciting things on the way..more about them soon!